A product engineer, entrepreneur and adventurer! Building digital products and partnering with founders and businesses to turn ideas into high-performing, user-centered products.
Featured Personal Projects
Building, exploring, breaking, tweaking and shipping.
Uxcel’s professional Product Designer Certification is awarded to individuals who successfully complete one timed exam, demonstrating proficiency in fundamental product design principles and practices.
The University of Cape Town’s (UCT) online short course in Business Development Management focuses on creating long-term through the three stages of business development: pre-sales, pitch, and post-sales.
Naturally curious, proactive and a bit of a nerd. If you randomly found this, reach out and let's chat.
If you saw me post my work and are wondering what else I'm up to... check it out, and then still reach out... lol.
Replacing PDFShift with an In-House Conversion Engine on Railway
Migrated Invoisani’s document generation pipeline from PDFShift (a third-party SaaS API) to a self-hosted, containerized setup. Deployed a microservice running headless Chromium on an existing Railway project to eliminate document per-conversion fees.
Invoisani posts raw HTML directly to the proxy via text/html, which programmatically formats the multipart/form-data payload. This is then streaed back as a raw PDF binary stream, which Invoisani’s storage layer intercepts and uploads to Cloudinary to generate a hosted document link for WhatsApp users seamlessly - all running inside the included Railway credit allocation.
Designing BhuquAgric Posters for Distribution on Facebook and WhatsApp
Designed a set of posters for BhuquAgirc for a targeted blast on Facebook and WhatsApp agricultural and farmer channels and groups. 2 sign ups were recorded within an hour of distribution. Monitoring dashboard for a week to track performance.
Creating Additional Marketing Collateral for Invoisani
Used Figma for fast creation of marketing material based on the GTM strategy previously outlined. Images targeting solopreneurs, trade contractors (plumbers, electricians, mechanics), field service providers, digital freelancers, social commerce sellers, catering businesses, and informal micro-enterprises were created.
Corrected Analytics & PostHog Setup for Invoisani Redirect Flow
Configured PostHog event tracking and campaign parameters logging for Invoisani. Optimized the /chatnow native JavaScript redirect to correctly push analytical events prior to WhatsApp chatflow handoff, set up UTM attribution filters, and removed local environment noise from the dashboard for clean traffic monitoring (instead of constant local environment pings).
Setting up user click tracking using PostHog for updated Invoisani Site & Social links
Used PostHog to setup analytics for Invoisani ahead of launch. Set to track primary CTAs and clicks on Pricing section. Created a redirect page in Invoisani subdomain where users from social media will land for a moment, hit the PostHog tracker and be redirected to WhatsApp chat flow seamlessly.
Updating Invoisani Chatflow to Fix Payment Success Flow
Success message was not appearing after successful payment via stripe. Webhook has been fixed to trigger the success message back to chat so the user remains informed after their purchase. Further flow and conversation cleanups were done.
Conceptualization and collaboration on USSD Quick Vault
Conceptualized a simple app that holds USSD shortcode numbers to be use by travelers, digital nomads and cross-border contractors. Sesoa then developed the concept into the app and shipped it to Play Store. USSD Quick Vault is an assistive utility designed to simplify interacting with carrier USSD sessions.
Chat with Invoisani to create professional PDF quotes in 60 seconds and send them to clients' WhatsApp without design skills or a computer. Convert quotes to invoices instantly when a client agrees, with clear payment details.
Create professional PDF quotes in 60 seconds and send them to clients' WhatsApp without design skills or a computer. Convert quotes to invoices instantly when a client agrees, with clear payment details.
Designed more screens for TixThat. TixThat is the social ticketing app. Watch event promos, grab tickets, and create your own events – all in one feed.
Designed welcome screens and login flow for TixThat. TixThat is the social ticketing app. Watch event promos, grab tickets, and create your own events – all in one feed.
Assisted in the testing and site cleanup for Bantuplaza. Bantuplaza
allows you to learn a language from Southern Africa like isiZulu, isiXhosa, Afrikaans, chiShona, Setswana and many more. Teach yourself at your own pace with study packs and guides, or learn live with a native-speaker tutor.
Shipped v2.5.0: analytics revealed activation leak sat between install and first open — so cut three underused features, inverted onboarding to resume-first, and rebuilt the core flow around the moment users actually convert: their first AI cover letter. SEO holding down the impressions: 17.5K
BhuquAgric is a platform that allows farmers to sell their products directly to consumers from SMS to WhatsApp. Initial concept created and design completed.
103 visitors this week.9 sign ups, 21 validation searches, 1 audit. Site copy edited to focus more on value proposition. Supporting 'example generator' and "How It Works" video added.
